It's easy to see why handbags, specifically designer handbags, take up such a large area of fashionables hearts and wardrobes. Not only are we conditioned from a young age to know that as females we will grow up to carry handbags, but we observed how our mothers and relatives react when they spotted a handbag whilst out shopping. Of course we remember an aunt or grandmother proudly holding up a handbag in the accessories section of a department store asking the rest of us if we liked it. It's also much easier to shop for a handbag compared to say a pair of pants that are too long and need to be tailored. A new handbag does not need alterations. You purchase a designer handbag and the next day you can carry it right away. It's no wonder accessories and especially handbags are so popular with shoppers. Look at any department store and website and designer handbags are some of the most prominent products displayed. Many designs sell out of new products within days. A friend of mine owns a very popular boutique in Paris specializing in handbags. She's often telling me how handbag deliveries sell out that same day. Especially with very popular designer handbags. She also told me how social media, especially Instagram is helping her business.
One of the fastest growing and most popular social media platforms is Instagram. It recently surpassed Twitter in the number of new users and the number of posts a day. Instagram has especially taken top place in the world of fashion. All sorts of people post daily updates of what they are wearing and carrying each day. The hashtag "ootd" is very popular. It means outfit of the day. Under this hashtag, there are fashionistas from all over the world sharing what they wear on near daily basis. Designer handbags take up a lot of posts on Instagram. For many it's a way to share what handbags they are carrying and for others it's a way to brag and show off their handbags, how many they own, and what they look like in their wardrobe. Everyone I know in the world of fashion is on Instagram. They rarely log onto Facebook anymore. Instagram is one of the easiest social media platforms. You download the app and it's super easy to use right away; you simply upload a photograph. Because it's photo based, there is no need for a lot of extra dialogue. Photo based apps are some of the most popular as they are so easy and intelligent to use.
Designer handbags lead the way in luxury ware on Instagram. Boutiques, department stores, and designers are using the app to inform shoppers of what they have available. It's especially useful for designers as it lets would be consumers and fashionistas into their world. They post photos of what inspires them, backstage shots before shows, beautiful vacations, etc. Follow any designers on Instagram and there is always a bounty of eye candy. The app also provides a very easy way for designers behind prestigious handbag labels to communicate directly with their customers and fans. They can easily answer questions and engage in a way that never existed before. Designer handbags and the brands behind them lead the way with the number of posts and actual engagement. There are literally thousands, if not into the hundreds of thousands, of designer handbags uploaded on a daily basis to IG. And there is no foreseeable slow down anytime soon.
Instagram and designer handbags go hand in hand in a way. Just as it's easy to shop for a new handbag, it's incredibly easy to snap a pic of your bag or a handbag you are drooling over and share it on the app. In fact, Instagram will only continue growing in popularity which means more and more people will use it on a daily basis. This is great for people like my friend and her boutique in Paris. She shares new delivery of popular satchel handbags and within hours people have placed orders online. Fashion and social media are a match made in cyber heaven.
BIO: My name is Jemma Mornington and I am a fashion editor and also a freelance writer. You will find me writing about tech and fashion and the crossroads between the two. When I have time, I also blog for PLIA Designs; one of the best purveyors of designer handbags.